KitKat advertisement consists mostly of consistent branding, media engagement, and their famous tagline that seems to have made quite a name for itself. KitKats are wafers topped with chocolate with two to four bars. They’re light and easy to break apart, which makes them easy to consume as well as perfect for a quick snack. Their creator was Rowntree stationed in York, England in 1935.

The name KitKat wasn’t born until 1937, before that they were ‘Rowntree’s Chocolate Crisp’ and was sold throughout England before expanding out globally, soon reaching the U.S. This began the evolution of branding. Who would’ve thought that the signature red of KitKat’s packaging was initially blue without the oval logo. This was because of a shortage of supplies in 1944 during WW2. Rowntree was left with no other option but to change the recipe, removing the ‘Chocolate Crisp’ from the name. KitKat’s first advertisement was released on television in the year of 1957. In total, there were thirty-seven commercials for the brand in the years of 1957-1959. Three of them used the slogan: ‘Time for a break. Time for a KitKat’, whereas the rest used the latest slogan: ‘Have a Break. Have a KitKat’ written by Donald Gilles. 

A popular commercial with KitKat was the panda commercial in 1987. The ad reveals a photographer who is waiting patiently to capture a shot of a pair of pandas at a zoo, though when he turns away to take a bite of his KitKat the pandas finally comes into action on roller skates. The photographer winds up missing the entire act as the pandas went back inside. 

 A recent commercial that KitKat had came out with features a Wizard and Sorcerer. This campaign illustrates everyday struggles in a magical format to remind those who are in frustration to take a break from their issues to attain a more positive perspective.

The brand of KitKat is well known on plenty of social sites like TikTok and Twitter to promote their products around the world. ‘Have a bite’ campaign focuses on the right or wrong way to eat a KitKat bar, which developed a debate over the matter as many contributed to this by posting their own ways of what they believed to be the ‘correct way’. This idea started out on TikTok, revealing their bites to the public, before Michael Caton - an Australian actor, joined in on the debate by showing his own bite into a KitKat while asking Australians, “Is this wrong?”

Within 48 hours of its release, the promotion hit over 4.3 million viewers on its social platforms as well as attention from the press that contributed a morning show, Sunrise based on the debate.